Scaling Digital Content: How AI Automation Drove Efficiency and Growth

About Client

Challenge

The client faced significant operational challenges in managing their digital content strategy at scale:

• Content Creation at Scale: Manually producing large volumes of unique content was slow, costly, and led to inconsistencies.
• Personalization and Localization: Tailoring content to individual users and different markets was complex and resource-intensive.
• SEO and Optimization: Keeping content optimized for search engines required constant effort and expertise.
• Multichannel Coordination: Maintaining a consistent brand voice across various platforms was difficult.
• Scaling for Growth: Existing processes couldn’t keep up with business expansion.
• Visual Content: Creating engaging visuals, including AR/VR experiences, demanded specialized skills.
• Social Media Management: Efficiently managing social media content was time-consuming.

Solutions

To tackle these challenges, Havas CX Ekino developed a comprehensive AI-powered solution focused on automating content creation and distribution:

• Automated Content Creation: We used advanced AI technology to generate high-quality, search-engine-optimized product descriptions and marketing copy automatically, ensuring consistency with the brand’s voice. This eliminated manual bottlenecks and reduced costs.
• Personalized and Localized Content: A smart system was set up to customize content for each user based on their behavior and location, including automatic translation for different regions, simplifying personalization and localization efforts.
• SEO Optimization: AI-driven tools were integrated to continuously analyze and optimize content for search engines, keeping up with trends and keywords without ongoing manual effort.
• Efficient Workflows: Automated processes were established to streamline content management, ensuring consistency across channels and enabling seamless scaling as the business grew.
• Social Media Automation: Systems were implemented to automatically create and post engaging content on social media platforms, using both product data and blog posts, saving time and boosting efficiency.
• AI-Generated Visuals: AI was utilized to create and enhance images and videos, including immersive AR/VR experiences, reducing the need for specialized skills.
• Seamless System Integration: The solution was designed to work smoothly with the client’s existing platforms, such as eCommerce sites, content management systems, and social media accounts, tying everything together effortlessly.

This integrated approach empowered the client to automate content creation, personalization, optimization, and distribution efficiently and at scale.

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Ready to revolutionize your content operations with AI? Contact Ekino at contact@ekino.vn to learn how our automation solutions can drive efficiency and growth for your business.